What does Internal Search track?
By Guðrún Gústafsdóttir
This article explains Internal Search in the Siteimprove Analytics and Usability modules and covers definitions of visits, searches and search exits.
Internal Search displays a list of search terms that your visitors have entered into your search solution on your website. Internal Search does not show search terms that were used to find your website from an external search engine like Google or Bing.
Visits refers to all users that have used the internal search during their sessions in the selected period.
The number of searches is the total number of times a search was executed in the selected period. The number can be higher than your visits as a user may do multiple searches during their time on your site.
Visits ending after a search was performed. This means that users did not click on any search results.
In the example below, you can see in the selected period (September 2017), 58 visits were made to the search solution on the website, with users making 86 searches. Out of those 86 searches, 5 visits ended after a search was performed.
The table below the graph gives more details on searches carried out. Visits show the number of visitors who searched and the Searches column can be expanded to list the Pages on which searches occurred.
"Visits | % of total" refers to the % of visits that performed a search for that term.
You can view the actions taken by your users by expanding the Actions column next to the search term. Actions are characterized by Search exits or Visits continued in another tab or window and search results visitors actually clicked on. Visits continued in another tab or window is defined by visitors continuing their visit on a page on your site in a new tab or window after a search was performed.
To track visitors' actions in regards to the internal search term planning, we can see that 28 (or 12.2% of all actions made) actions were made with visits continuing in another tab or window. 40 actions were made by clicking on the Council page in the search results. 16 actions were logged as Search exits, meaning that users did not click on any search result and ended their visit immediately after searching for planning.