Siteimprove Analytics is part of the Siteimprove Intelligence Platform (SIP). This article outlines technical specifications for Siteimprove Analytics including:
- Supported Browsers
- How Siteimprove Collects Statistics
- What Siteimprove Collects
- What Siteimprove Does Not Collect
- Data Transfer from Client to Siteimprove
- Data Endpoints
- Log Collecting
- Ownership of Data
Using the Siteimprove Analytics interface is supported on the following browsers:
- Internet Explorer 11
- Edge - current stable version and previous stable version
- Safari - current stable version and previous stable version
- Chrome - current stable version and previous stable version
- Firefox - current stable version and previous stable version
How Siteimprove Collects Statistics
The script is a version of the following:
sz.src = '//siteimproveanalytics.com/js/siteanalyze_CUSTOMER_ACCOUNT_ID.js';
var s = document.getElementsByTagName('script'); s.parentNode.insertBefore(sz, s);
NOTE: (CUSTOMER_ACCOUNT_ID) will be replaced with actual account id.
What Siteimprove Collects
- The URL visited
- The title of the page
- The Siteimprove account id of the site’s owner
- The resolution of the user’s monitor/size of the browser window
- The referring address, if any (this is used to pick up search keywords, visits that came through links from other sites, etc.)
- The time it took to fetch and render the page
- A session identifier, allowing us to view a series of page views as a coherent visit
- A random number to avoid caching
- (Optional) A breadcrumb trail if we have configured it
- (Optional) A group name the page should be stored under
- (Optional) Search word used on internal search page
- (Optional) Any events set up to be tracked on the website
- (Optional) Scrolls and clicks on specific pages to be tracked on the website (Behavior Map)
From the request to load the image.aspx file we will additionally collect the following from our web server:
- User IP address (Disabled for some users depending on region/country)
- User-agent string (Type and version of the browser being used and the operating system the browser is running on)
What Siteimprove Does Not Collect
We do not pick up or store any data submitted to forms. By default, we do not store any information from the page itself, but we can store breadcrumbs and group information (from meta tags) listed as “optional” above. These are only set up at the request of customers.
Data Transfer from Client to Siteimprove
We can transmit the collected data using either the HTTP or HTTPS protocol. This is controlled by the implementation of the script. If the website in question uses secure HTTP (HTTPS) we log through HTTPS as well, so the details we collect are protected during transport to our log collection servers.
Further details on the cookies used by Siteimprove Analytics can be found in the article "Siteimprove Analytics cookies"
Data Collection and Storage
1. Data Collectors
Analytics log endpoint (/image.aspx)
Analytics events endpoint (/event.aspx)
Analytics heatmap endpoint (/heat.aspx)
Depending on the visitor's geographical location (based on IP), data will be send to one of the following data endpoints:
Amazon Web Services, North Virginia (US-EAST-1)
Amazon Web Services, North California (US-WEST-1)
Amazon Web Services, Frankfurt (EU-CENTRAL-1)
www.siteimprove.com InterXion DataCenter, Copenhagen, DK
Analytics transfer logs from endpoint script
Analytics local backup
The Siteimprove Analytics logs are collected the following way:
- A user visits a page on your website through their browser.
- The HTML returned for the page contains an asynchronous call to fetch our customer script at siteimproveanalytics.com/js/siteanalyze_[account_id].js
- The customer script makes a call to one our endpoint to fetch a small 1x1 pixel transparent image.
- The endpoint logs this call together with parameters.
- The logs collected on the endpoint are continuously retrieved and made available for queries in our Analytics Platform.
- To protect against data loss all endpoints keep data for 48 hours. This retention period can be manually extended if needed.
Ownership of Data
Data collected by the Siteimprove Analytics Script is the property of the customer and not of Siteimprove. Siteimprove will not share any data with a third party without the express written consent of the customer. If the customer cancels the subscription to Siteimprove Analytics, Siteimprove will destroy the data at the request of the customer. Users can run reports within Siteimprove Analytics to export data as required.