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How To Best Set Up A New Site (Tips & Tricks)

Guðrún Unnur Gústafsdóttir avatar
By Guðrún Unnur Gústafsdóttir

This article is intended to provide you with tips and tricks on how to best set up a new site on your Siteimprove account.

Account Owners can add new sites to Siteimprove directly in the Siteimprove Intelligence Platform. 

If you are not an Account Owner, please contact your organization's Account Owner and ask them to add the site or change your user rights

Menu, Settings, Sites

Manage Sites

Setting up a site is a fairly straightforward process, but can be tricky when it comes to the details. Be sure to follow these instructions when adding a new site to your Siteimprove subscription.

1. Check that your Index-URL (the URL where you let the crawler start) actually works.

If it redirects or if it gets to an error page, then the crawl will not work as expected.

2. Make sure you set up the site to pick up all the pages you want.

If you set up a crawl on, then it will NOT crawl and it will also NOT crawl In order for these domains to be crawled you either need to set up a second site with a different Index-URL or add an internal alias of "" or "" so pages are seen as being part of the same original site.

If you set up the site starting at a subdirectory, then Siteimprove will only crawl that subdirectory.

Example 1: A crawl starting at will crawl everything that is in and its subdirectories. Note that the last "/" is always the most important in terms of what is crawled and what is not crawled.

Example 2: A crawl starting at will crawl everything that is in and its subdirectories.

3. Make sure that you do not pick up and index pages you do not want to crawl.

Once you have set up your new site and it has crawled, you might notice that Siteimprove indexes pages that you do not feel you need to have checked. You can check which pages you have in your index by either:

a) Searching for it with the search box (magnifying glass) in the upper right corner in the Quality Assurance Overview.

b) Having a look in Quality Assurance -> Inventory -> Pages

Menu, Quality Assurance, Inventory, Pages

c) Getting an overview of Quality Assurance -> Inventory -> Sitemap

Menu, Quality Assurance, Inventory, Sitemap

If you find pages or sub-directories that you do not want to check, you can use exclusions or aliases.

Exclusions should be used if you do not want to check links anymore (for errors), aliases should be used if you do not want to index the pages anymore. Learn more about how exclusions and aliases work.

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