Within the Analytics Suite there are several possibilities for analyzing user behavior. These possibilities include User Journeys, Behavior Tracking, Behavior Map, and Funnels.
The purpose of this article is to compile information on how to use the Siteimprove features and resources available to analyze your user's behavior.
In User Journeys, you can explore the paths that visitors take between two specific pages.
Behavior Tracking is an open-ended exploratory feature, allowing you to analyze how users navigate to and from a specific page (focus page).
Behavior Maps gives a visual overlay showing where visitors click, scroll, and interact with specific pages on your website.
- What is a Behavior Map?
- How to add a page to Behavior Map
- How to enable Behavior Map (Interactive tutorial)
- How to work with Behavior Maps (Interactive tutorial)
- Behavior Map terminology
- Scroll Map
- Click Map
- Heat Map
- Segmentation Map
Funnels allow you to measure, visualize, and understand how visitors follow key steps on your website.
- What are Funnels?
- How Funnels differ from User Journeys, Behavior Tracking, and Behavior Maps
- How to create Funnels (Interactive tutorial)
- Introduction to Funnels (Interactive tutorial)