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What is the industry benchmark?

Sean Needham avatar
By Sean Needham

The industry benchmark is the average score for websites using Siteimprove in your country and within your industry.

On the Dashboard, you can see your overall DCI™ industry benchmark along with the industry benchmark for the individual modules Quality Assurance, Accessibility, and SEO. To view the industry benchmark score hover over the dot on the individual scores.

An industry benchmark progress graph is presented on the overview pages for DCI™, Quality Assurance, Accessibility, and SEO.


It’s a quick and straightforward way to gauge how your website is doing in comparison to others in your industry.

Organisations are categorized into the following industries:

  • Government
  • Education
  • Services
  • Manufacturing & Construction
  • Finance, Insurance and Real Estate
  • Retail
  • IT, Communications, Utilities
  • Non-Profit
  • Fortune 1000
  • Other

Note: The Digital Certainty Index™ (DCI™) has a patent pending.

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