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Campaign Tracking suggestions

By Heather Schneewind

It can be very difficult to start using Campaign Tracking if you have never done so in the past.

Below are definitions for the Medium, Source and Campaign Name parameters as well as some suggestions to get you started.

Medium:
Marketing channel, the way the campaign appears

Source:
The item being interacted with

Campaign Name:
Specifically identify your campaign

Social Media

Email

Cost per Click (CPC)

Pay per Click (PPC)

Banner

Offline

 

Newsletter

Facebook

Twitter

LinkedIn

Landing Page

Website

Signature

Blog

Product_upgrade

Product_XYZ

Product_launch

[Specific web page]

[Specific blog post]

[Specific Newsletter Month]

 

 

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