Behavior Map is a feature in Siteimprove's Analytics module that allows you to get a clearer, visual, page-level understanding of what visitors actually do when interacting with your website.
Tables and charts of data are great for a general understanding of how pages perform, but Behavior Map translates this information into a more visual representation of the interactions your visitors perform. Behavior Map consists of four components:
These four functionalities help answer underlying questions such as, but not limited to:
- What draws visitors' attention? (Heat Map)
- How far down on a page are visitors willing to scroll? (Scroll Map)
- How do visitors interact with a page's elements? (Click Map)
- How do users from specific locations interact with my pages? (Segmentation Map)
Note: Behavior Map work on responsive pages, whether it is a desktop, tablet or mobile version, which can be filtered in Behavior Map. If you do not have responsive pages, you can then see what the page looks like to a user accessing the page for instance via. mobile phone.