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What is a Behavior Map?

Ivan Bager avatar
By Ivan Bager

Behavior Map is a feature in Siteimprove's Analytics module and an extension of our Behavior Tracking functionality. Behavior Map allows you to get a clearer, visual, page-level understanding of what visitors actually do when interacting with your website.

Tables and charts of data are great for a general understanding of how pages perform, but Behavior Maps translate this information into more visual representation of every single action your visitors perform. Behavior Map consist of four components:

These four functionalities help answer underlying questions such as, but not limited to:

  • What draws visitors' attention? (Heat Map)
  • How far down on a page are visitors willing to scroll? (Scroll Map)
  • How do visitors interact with a page's elements? (Click Map)
  • How do users from specific locations interact with my pages? (Segmentation Map)


Note: Behavior Maps work on responsive pages, whether it is desktop, tablet or mobile version, which can be filtered in Behavior Map. If you do not have responsive pages, you can then see what the page looks like to a user accessing the page for instance via. mobile phone.


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