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Heat Map

Guðrún Unnur Gústafsdóttir avatar
By Guðrún Unnur Gústafsdóttir

Siteimprove's Heat Map is a component of Behavior Map. The Heat Map is a visual overlay that collects click coordinates (or finger touch coordinates on mobile devices) by all visitors on a specific page. The Heat Map maps all visitors' attention by marking the page with colored spots ranging from dark (cold;little attention) to warm (bright; a lot of attention).

Note: The Siteimprove Heat Map is based on click coordinates and finger touch coordinates and not on eye tracking. 


A screenshot showing where on Siteimprove's front page visitors pay most attention to (marked in orange) in Siteimprove's Heat Map.

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