SEO Search Engine Analytics
By Sean Needham
Customers with Siteimprove Analytics and SEO Advanced have access to Search Engine Analytics. This provides analytics data on incoming search engine traffic showing how it contributes to your organization's overall business goals.
Search Engine Analytics works in combination with Key Performance Indicators (KPI) related to search traffic. Further information on creating KPIs can be found in this article "Key Metrics: How do I create a KPI?"
Search Engine Analytics provides:
- Key metrics conversion data related to traffic from search engines.
- Statistics on visitors from search engine referrers.
- Search engines device and country statistics.
- Search engines landing page analytics.
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