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Difference between Search referrers in Traffic Sources and Behavior Tracking

Sean Needham avatar


This article explains the difference between the number of Search referrers seen in Traffic Sources and those seen in Behavior Tracking for a particular page.

The figures refer to two different metrics described as follows:

  • Search engine referrers in Traffic Sources count visitors where the initial visit to the site from a search engine was on that specific page.
    i.e. The first time they came to your website was from a search engine to that specific page.
  • Search referrers found in Behavior Tracking counts visitors who visited the specific page and used a search engine but have visited other pages on your website initially.
    i.e. The first time they came to your website was not from a search engine to that specific page, but they did use a search engine and visit that page afterward during the same visitor session.

Traffic_sources_Search_engine_referrersScreenshot of Search engine referrers in Traffic Sources

Behavior_tracking_Search_referrersScreenshot of Search referrers in Behavior Tracking

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