Skip to main content

Why does the sum of the % of total visits add up to more than 100%?

Sean Needham avatar


Analytics Page tables give an overview of the activity on each page.
Page tables are found at Analytics > Content > Popular pages/All Pages

The Pages tables include a "Visits | % of total " column for each page.

  • Visits show the number of visits that included a page view on the given page in the selected time period.
  • "% of total" gives the number of visits that included the page as a percentage of the total visits to the site and/or group selected.

A visitor can visit more than one page during a visit to the site, therefore adding up the visits for each page or adding the "% of total" will not provide accurate information.

If a visitor visits both "Page example 1" and "Page example 2" it will count as a visit on both pages individually but only as one visit to the site.

In the example shown below, the correct Total visits to this group of pages is 245 and not the sum of visits to each page, 310. The "% of Total Visits" for "Page example 1" is 49.39% of the Total 245 Visits. Meaning that out of 245 visits to the sites, 49.39% of the visits included (at least) a page view on “Page example 1”.

Therefore the sum of the "% of total" visits for each page can and in most cases will give an inaccurate figure of more than 100%.

Title Page views % of total Page Views Visits % of total Visits
Page example 1 135 37.60% 121 49.39%
Page example 2 56 15.60% 48 19.59%
Page example 3 43 11.98% 35 14.29%
Page example 4 38 10.58% 30 12.24%
Page example 5 27 7.52% 22 8.98%
Page example 6 18 5.01% 16 6.53%
Page example 7 18 5.01% 16 6.53%
Page example 8 11 3.06% 10 4.08%
Page example 9 8 2.23% 8 3.27%
Page example 10 4 1.11% 3 1.22%
Page example 11 1 0.28% 1 0.41%
Invalid Totals   310 126.53%
Correct Totals   245 100%

Was this article helpful?

0 out of 0 found this helpful