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How to enable Google Analytics Priority data integration

Sean Needham avatar


You can now connect Google Analytics data to your Siteimprove platform. This allows you to view analytics data from Google, side-by-side with issues presented in our platform, to help you prioritize your tasks.

Customers can make informed, data-driven decisions on which pages to fix and optimize, based on the page’s popularity.

Priority data shows Page views over the last 30 days throughout the content modules (e.g. SEO, QA, Accessibility) and within the CMS Plugin.

Note: If you currently have Siteimprove Analytics (SA) running on your websites then you can already take advantage of Priority data without the GA integration. This integration mostly benefits customers who do not have the SA script running on their website. Learn more in the Siteimprove Priority FAQ.
You need to be an Account Owner or Account Administrator to enable Priority data integration. If you do not see the 'Priority Data Providers' option please make a request with our technical support team

Priority provider integration

The Priority provider setup page is found under Settings > Content

Here you see two tabs:

  • Integrations - you can connect and view the analytics services.
  • Mappings - you can see and edit the Priority data provider for each site.

How to connect to Google Analytics

  1. Go to Settings > Content > Priority data provider.
  2. Click on the Integrations tab.
  3. On the Google Analytics row click the Connect button.Google_Priority_data_provider_integration
  4. You'll be presented with a Google analytics login. Log in with the Google account details that allow access to the analytics for your website.connecting_to_Google_modal
  5. Select "Allow" on the message to grant Siteimprove Integration permission to view your Google Analytics data.Grant_Siteimprove_Integration_permission
  6. You'll then be presented with the message "Connected Google Analytics account".

Mapping a site to your data provider

Once you have connected to your analytics account as outlined above, you can map your sites to your analytics provider.

  1. Go to Settings > Content > Priority data provider.
  2. Click on the Integrations tab.
  3. Click on "Edit provider" to the right of the site. Mapping_a_site_to_a_provider
  4. Select the provider (e.g. Google Analytics) from the drop-down in the modal presented.Edit_site_data_provider
  5. Click Save.
  6. Select the relevant Account details to map the site.
  7. Click Save to finalize the mapping.

You can now take advantage of this Priority data which is presented throughout the platform to help you prioritize which issues to address first. For more information on Priority see - "Siteimprove Priority FAQ"

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