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Using Siteimprove Ads to make real-time changes in your Google Ads

Andrei Popa avatar


Use Siteimprove Ads to make real-time changes in your Google Ads account

Siteimprove Ads offers recommendations based on your data. It allows you to make real-time changes to improve your budget allocation across different campaigns, perform bid optimization on a keyword-level, and much more.

This article gives an overview of actions you can take directly from the Siteimprove Ads module, to improve the performance of your Google Ads account.

The following subjects are covered:

If you are unfamiliar with Ads please check out the "Maximizing your Return on Ad Spend" course available in the Siteimprove Academy.

What real-time changes can I make?

The most time-consuming and cumbersome part of optimizing Google Ads is pulling data and deciding which actions to take. Siteimprove Ads automates this and enables you to quickly identify which issues require your immediate attention.

Google Ads is made up of Campaigns containing Ad groups, which contain Keywords that are connected to your text ads. Siteimprove Ads enables you to take various actions as listed in this article, depending on the area you wish to optimize.

In each area, you can edit the item by selecting the edit icon to the right of the item name.

When you select the edit icon you are presented with the options and changes available.

Changes can be made via Siteimprove Ads in the following areas:

Campaigns

Campaigns can be viewed and optimized at:

  1. Ads > Data Explorer > All Campaigns
  2. Select the relevant campaign to show “Campaign details”

Here you have the possibility carry out the following changes:

  • Modify Campaign name
  • Activate/Pause Campaign
  • Adjust the Daily budget
  • Change bid strategy(coming soon!)

Campaign_details_edit_options

Ad Groups

Ad Groups can be viewed and optimized at:

  1. Ads > Data Explorer > All Ad Groups
  2. Select the relevant campaign to show “Ad Groups details”

 Here you can carry out the following changes:

  • Modify Ad Group names
  • Activate/Pause Ad Groups
  • Adjust Max. CPC

Ad_Group_Details_edits

Keywords

Keywords can be viewed and optimized at:

  1. Ads > Data Explorer > All Keywords
  2. Select the relevant keyword to show “Keyword Details”

Here you can carry out the following changes:

  • Modify Keyword name
  • Activate/Pause Keyword
  • Adjust Max. CPC
  • Change Match type

Ad_Keyword_details_edit_options

Ads

Ads can be viewed and optimized as follows:

  1. Go to Ads > Data Explorer > All Ads
  2. Select the “View details” icon to the right of the relevant Ad.

Here you can edit the status of the Ad

  • Activate/Pause Ad

Edit_Ad_details

FAQs

How long will it take for the changes to become effective?

When you make changes in Siteimprove Ads (e. g. budget or bid adjustments), they will be pushed instantaneously to your Google Ads account.

What happens if I make changes in my Google Ads account directly?

Any change that you make in your Google Ads account will be synced to your Siteimprove Ads account within 4 minutes.

What user role do I need to make real-time changes in ads?

You need to be an Administrator, Account Owner, or have a customized role with the "Make real-time changes" permission. You can read more about roles and permissions in the article - "User Roles and Permissions".

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