By Grace Lam
For all you marketers out there, we've got something exciting launching for you:
- Campaigns: A newly revamped version of Siteimprove Campaigns that helps you track what drives traffic and conversions, build more consistent UTM links, and manage all your campaigns in one place.
Plan, monitor and analyze all your campaigns in one place
Siteimprove Campaigns does away with the spreadsheet chaos and inconsistency. Build campaign links, keep track of UTM presets, compare campaign performance—the new Campaigns has got a slew of practical features that will make it easier to plan, monitor, and analyze your campaigns.
Build shareable, error-free UTM links
Building UTM links are the foundation of every digital marketing campaign. So hands up, every marketer who has ever tracked campaigns, UTM links, and UTM parameters in spreadsheets and DIDN'T find it cumbersome. No one? We figured. We're aiming to ease that process with the UTM Link Builder. It automatically enforces best-practice naming conventions when you're tagging URLs with UTM parameters. This ensures that you build error-free, consistent UTM links, every time.
Save presets, save time
If you have UTM preset parameters and groups of presets that you often use in campaign links, these can be saved in a preset library. Tag URLs with a preset group and in two clicks you've got a full set of UTM links, ready to start tracking all the visitors who land on your website.
Short, sweet and shareable URLs
Real estate is valuable when it comes to characters in your URL. Visitors are less likely to click on long. messy links, and UTM links are some of the biggest culprits. While there are lots of URL shorteners out there, the URL Shortener we've provided in Campaigns never collects any data from your URLs.
Monitor campaign metrics that match your business objectives
Once you've added your UTM links and started monitoring your campaign, you can get data on how much of your traffic is translating into conversions and visitor engagement. Campaigns links up with your Key Metrics to give you meaningful insights into the actions that matter most for your business's bottom line. Combine this with a breakdown of the sources and mediums your visitor traffic is coming from, and you'll get a pretty good idea of the channels that are bringing the biggest boost to your conversion rate.
Go even further by comparing the performance of multiple campaigns to see which ones are performing well and which ones are unprofitable. This will help you make data-backed decisions on where to allocate your marketing budget and resources in the future. Need to convince management? All data can be exported for easy reporting.
Take the uncertainty out of campaign planning and tracking
Get an overview of all your digital marketing initiatives
The Campaigns Calendar plots out past, current, and future campaigns to show you how many campaigns you're running at any given time. Space out your campaign activity to avoid planning too much at once and overwhelming your target audience.
Round up stray campaign links
Are you running so many campaigns that you're not even sure how many UTM links have been created for them? We identify any UTM links that may belong in one of your monitored campaigns. Every UTM link could potentially be bringing in a goldmine of visitor traffic. The data those links track are just as valuable—and you'll never have to worry again about not tracking them under the right campaign.